Session 4 - RWD

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#BUZZANDGO

- Identify influencers
- Manage the demands
- Create and share relevant posts
- Increase notoriety on social medias
- Measure performances
- The influencers are qualified by their community, engagement, geography, interests, relevance
- reaching the influencers by analyzing their public profils
- 80% of influencers are located in Europe and 39% are in fashion interests

Session 3 - Online Business Development

- Our objective is to promote the Villa Thalgo spa using a influencer marketing campaign.

- We are looking for influencers on instagram who like to pamper themselves, who are used to going to our spa often, mostly women who like to publish in the beauty and wellness area. As yoga and health are very trendy nowadays, the best for this campain is to contact Sonialevfitness.

- In order to work them to create a story, I would organize a hashtag contest. By this mean, our social media influencer on instagram would publish a picture of the spa with a check-in update describing her rejuvenating time spent at the spa and offering the possibility to participate to our contest by explaining the rules. Her followers would have to tag 2 friends on her instagram post using the hashtag #VillaThalgoLiberté and share the post on their own instagram account in order to win a free entry.

- I would measure results by first following the hashtag movement on instagram and then by preparing customer surveys for them to tell us how they got to know the spa.

Villa Thalgo Marketing Campaign

Homework for session 3 - Influencer Marketing

Influencer marketing involves marketing products and services to those who have a sway over the things other people buy. This market influence typically stems from an individual's expertise, popularity, or reputation. Marketing to an audience of influencers is similar to word of mouth marketing, but it doesn’t rely strictly on explicit recommendations.

Influence can come from a wide range of places. Any person, group, brand, or place could potentially be an influencer. For example, celebrities are often used to market products because they are highly respected and highly visible. When a celebrity uses a product, the maker of that product gets exposure and the respect that comes from a celebrity endorsement.

Bloggers have become important influencers because they are seen as authentic and have loyal followings. When a blogger recommends a product it seems more trustworthy than traditional advertising. By using influencers, companies can avoid much of the cynicism and skepticism that is directed at straight forward marketing messages.

This form of marketing is unique because it appeals to the needs of the influencer rather than the customer. Companies must give influencers respect and form open and organic relationships for the influencer to endorse a product. This might include giving the influencer access to a soon-to-be released product, or inviting the influencer to visit the company in person.

Session 2 - Online Business Development

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